Art 438 Advanced Media Design

Collaboration with Fruit of the Loom and Vanity Fair

My Advanced Media Design course established a relationship with Fruit of the Loom. Since Spring 2018, these students have participated in a simulated, multi-media campaign design project implemented by members of their creative team, some of which are WKU design alumni. Introduced during the mid-point of the semester, students are given a creative brief drafted by Fruit of the Loom that challenges them to create a cohesive campaign for their target audience. Students have multiple check-points with the creative team and this culminates in a final presentation and pitch. These projects have included: an underwear/apparel line for kids ages 8-12, a sports bra promotional campaign under the Vanity Fair brand promoting breast cancer awareness, a partnership/collaboration for men’s brands under the Fruit of the Loom product line, and a white-space/pop-up-shop campaign. While these works make unique portfolio pieces and experiences, they have also received national recognition at the UCDA Design Awards.

Travel & Tourism Website and App Prototype

For this assignment, students selected a state or country as their focus location. Prior to developing anything visual, they researched the location extensively and approached the assignment as a first-time visitor to this location. They created a website from scratch utilizing Webflow (the free version allows 2 pages) with the intent that the website serves as the first point of contact/initial planning tool for a user who may be interested in visiting this area. For the website they played close attention to developing both an inviting user interface as well as a site that is easy to use.

After developing the site, they moved on to developing the app prototype in Adobe XD. The goal of the app was to serve as a tool while the travelers were traveling on site. Students spent time researching travel app best practices as well as fundamental UX/UI principles of design and interaction.

Design for Good

Introduced in Spring 2023, Design for Good was inspired by the AIGA initiative. This half-semester project challenged students to propose their own social good/social justice project on a topic of their choice. Tasks included identity and collateral design, app or website prototype, and a 20-page process book documenting the project.