Genuinely Hope

Genuinely Hope is a lifestyle brand focused on nanny and in-home family services ranging from childcare, to special occasions, and assisting moms who are small business owners. The challenge with Genuinely Hope was to create a visual identity and website that allowed all of these services to live under one visual and conceptual umbrella. Time was spent researching these types of services and determining how best to stitch them all together in a way that makes sense to the target audience. The logo and color pallette were designed to be soft, warm, soothing, and inviting to establish trust with potential clients. The website was built from scratch using Squarespace. In addition to logo and front-end web design, I assisted with copywriting and call to actions for the site.